Jabra built its name on headphones and wireless earbuds. Then GN Hearing — one of the largest professional hearing aid manufacturers in the world — put its technology inside a consumer OTC product and branded it Jabra Enhance. The result is an OTC line with genuine clinical-grade roots, sold directly to consumers at a fraction of what you’d pay in an audiologist’s office.
The 100-day trial alone is worth paying attention to.
Jabra Enhance Model Lineup and Pricing
| Model | Price (Per Pair) | Key Feature | Where to Buy |
|---|---|---|---|
| Jabra Enhance Select 200 | $799 | Bluetooth, basic app | jabra.com, Best Buy |
| Jabra Enhance Select 300 | $1,099 | Better noise reduction | jabra.com, Best Buy |
| Jabra Enhance Select 500 | $1,499 | Premium noise, most features | jabra.com, Best Buy |
| Jabra Enhance Pro 20 (Costco) | $1,799 | Professional fitting req’d | Costco only |
| Jabra Enhance Pro 10 (Costco) | $1,499 | Professional fitting req’d | Costco only |
Jabra Enhance Select 200 ($799): The Entry Option
The Select 200 is Jabra’s most affordable OTC hearing aid. It covers the basics well:
- Bluetooth streaming from both iPhone and Android
- Three preset hearing programs (All Around, Outdoor, Focus)
- Jabra Sound+ app for basic adjustments — volume, program switching
- Rechargeable with 30+ hour battery life
- IP52 water resistance
- Size 13 disposable battery version also available
Honest take: the 200 lacks the directional processing and noise reduction that higher tiers offer. For mild hearing loss in mostly quiet environments — home, small meetings, one-on-one conversations — it delivers solid amplification with Bluetooth convenience. At $799, that’s reasonable. If you regularly deal with noisy restaurants or group settings, budget for the 300.
Jabra Enhance Select 300 ($1,099): The Sweet Spot
The Select 300 adds meaningfully:
- Advanced directionality with SoundScenes — automatic environment classification that switches hearing programs based on where you are
- Speech enhancement algorithms that reduce ambient noise while boosting voices in front of you
- More customization options in the Jabra Sound+ app
- Same rechargeable platform as the 200
For most OTC buyers with mild-to-moderate loss, the 300 hits the best balance of features and price. The automatic scene classification works well in real life — less fumbling with your phone to switch programs when you walk into a restaurant or step outside.
Jabra offers 100 days to try and return Enhance Select hearing aids with no questions asked — but only when purchased directly through jabra.com. At Best Buy, you’re subject to Best Buy’s 15-day return policy for hearing aids. That’s a dramatic difference.
If you’re seriously considering Jabra Enhance, buy directly at jabra.com. Three-plus months to evaluate in all your real listening environments is a genuinely generous trial — take advantage of it.
Jabra Enhance Select 500 ($1,499): Near-Prescription Performance
The 500 is Jabra’s OTC flagship and the model most audiologists who recommend OTC devices point to:
- 5 customizable hearing programs
- Most advanced noise reduction in the consumer Jabra line
- 360-degree directional microphone system
- Wind noise reduction
- Full treble/bass customization in the Jabra Sound+ app
- Same rechargeable platform, IP52 rated
Independent audiologist reviews suggest the Select 500’s noise reduction performs comparably to lower-tier prescription RIC hearing aids priced at $3,500–$4,500 per pair. For mild-to-moderate loss, it’s a legitimate alternative to a prescription device — not just a cheap substitute.
Jabra Enhance Pro (Costco Exclusive)
The Jabra Enhance Pro line is the professional-grade version of the consumer OTC products. Available only through Costco Hearing Centers, it requires fitting by a licensed hearing instrument specialist:
- Pro 10: $1,499/pair — mid-tier professional features
- Pro 20: $1,799/pair — premium features, Bluetooth to both iOS and Android simultaneously
The Pro models use the same GN ReSound technology as Costco’s prescription hearing aids but at Costco’s lower price. They come with Costco’s three-year included follow-up service. For people who want professional fitting and ongoing support without private clinic pricing, the Jabra Enhance Pro at Costco is one of the strongest value propositions in the market.
The NIDCD notes that consistent hearing aid use significantly improves communication outcomes — and having professional support through Costco’s follow-up care increases the likelihood of successful, consistent wear.
Who Jabra Enhance Works Best For
Ideal users:
- Adults with confirmed mild-to-moderate bilateral hearing loss
- Comfortable with app-based self-fitting and adjustment
- Want Bluetooth streaming from their phone and other devices
- Value a generous return window before committing
- Budget: $799–$1,499 for OTC; $1,499–$1,799 with Costco professional fitting
Less ideal users:
- Moderate-to-severe hearing loss — prescription devices deliver more gain than Jabra OTC can
- Prefer fully invisible designs — Jabra Enhance is an RIC style: small, but visible behind the ear
- Need tinnitus masking programs (available on Pro models but limited on consumer line)
- Not comfortable navigating smartphone apps for setup and adjustments
Jabra Enhance OTC models require a smartphone for initial setup and most features. Without a smartphone, the self-fitting experience is severely limited. If you don’t use a phone regularly, the Costco Enhance Pro version is a better option — the specialist handles all programming for you.
Jabra vs. Competitors at Similar Price Points
- Jabra Enhance Select 300 ($1,099) vs. Sony CRE-E10 ($1,299): Jabra offers more Bluetooth versatility; Sony’s form factor is more discreet. Both are strong.
- Jabra Enhance Select 500 ($1,499) vs. Eargo 7 ($1,599): Jabra leads on noise processing; Eargo leads on invisibility and comparable trial length.
- Jabra Enhance Select 500 ($1,499) vs. Costco Kirkland 10.0 ($1,499): Nearly identical price. Costco provides professional fitting and service; Jabra provides self-fitting flexibility and the convenience of direct purchase without a Costco trip.