Lexie Hearing does something most OTC brands don’t: they stay in the relationship after the sale. Launched in South Africa before expanding to the US in 2021, Lexie built their model around ongoing audiologist coaching support rather than pure self-service. If you’ve been hesitant about OTC hearing aids because you’re not sure you can set them up yourself, that’s exactly the gap Lexie’s trying to fill — and their pricing is among the lowest in the OTC field.
Lexie Hearing Model Lineup and Pricing (2025)
| Model | Price | Technology Partner | Style |
|---|---|---|---|
| Lexie Lumen | $599/pair | Proprietary | RIC, rechargeable |
| Lexie B2 (powered by Bose) | $849–$999/pair | Bose audio tech | RIC, rechargeable |
Lexie devices are available at Walgreens, CVS, Walmart, and directly at lexiehearing.com.
Lexie Lumen ($599): Value Leader
At $599, the Lumen is one of the most capable OTC hearing aids available under $600 from a reputable, FDA-registered brand:
- Self-fitting via Lexie app (iOS and Android)
- Four environment programs: Everyday, Restaurant, Outdoor, Entertainment
- Rechargeable with magnetic charger
- Bluetooth app control (note: app control, not direct audio streaming from your phone)
- IP54 moisture resistance
- 45-day trial period when purchased directly from Lexie
The NIDCD reports that the average person with hearing loss waits 7 years before seeking help, often citing cost. At $599 for a complete pair — versus $4,000–$7,000 for prescription aids — Lexie Lumen removes one of the biggest barriers to entry.
Lexie B2 (Powered by Bose): The Flagship
The Lexie B2 uses Bose audio processing technology — specifically Bose’s ActiveSense sound management system, originally developed for hearing aid use before Bose partnered with Lexie.
What you get:
- Self-Fit by Bose technology: Adaptive processing that learns from Bose’s acoustic engineering heritage
- Four hearing programs with detailed app customization
- Rechargeable with up to 18 hours per charge
- Bluetooth audio streaming from iPhone (Made for iPhone protocol)
- Over-the-counter, FDA-registered hearing aid
- 45-day trial (via lexiehearing.com)
- Prominently available at Walgreens nationwide
The Bose name gives the B2 a genuine technology differentiator — Bose’s acoustics work is legitimate, even if this isn’t a consumer Bose audio product in the traditional sense. It’s a real partnership with real licensed technology.
Lexie offers a points-based rewards program where consistent daily use earns points redeemable for:
- Accessories (cleaning kits, domes, wax filters)
- Device upgrades
- Discounts on future purchases
This is clever. Consistent wear is the single biggest predictor of hearing aid benefit — occasional users get dramatically less improvement than daily wearers. By incentivizing daily use, Lexie’s rewards program drives the behavior most likely to produce a good outcome. No other OTC brand does this.
Lexie’s Audiologist Coaching Model
Every Lexie purchase includes access to licensed audiologists through in-app and phone support:
- Setup assistance via audiologist coaching call when you first receive your devices
- Ongoing hearing health guidance
- App-based hearing check tools
- Audiologists available during business hours for questions and troubleshooting
This isn’t the same as a clinical fitting with real-ear measurement and a formal audiogram. Lexie’s audiologists are knowledgeable support staff who guide users through the self-fitting app — they’re not doing remote professional programming from calibrated test data. But it’s a meaningful step above pure self-service, and for people who feel uncertain about self-fitting, that support layer can be the difference between wearing the aids daily and leaving them in a drawer.
Where to Buy Lexie
Walgreens: Major retail partner. Standard 30-day Walgreens return policy applies.
CVS: Available at select locations.
Walmart: Select stores and online.
Amazon: Available; 30-day Amazon return policy.
lexiehearing.com: Direct purchase with 45-day trial period. Buy here if you want the longest return window.
The pattern holds for Lexie as it does for most OTC brands: buying direct gives you a longer trial than buying through a retailer. The 45 days from lexiehearing.com versus 30 days from Amazon is worth noting before you click “add to cart.”
Lexie vs. Jabra: Side-by-Side for OTC Buyers
Both are strong mid-tier OTC options. Here’s the honest comparison:
Lexie B2 ($999) vs. Jabra Enhance Select 300 ($1,099):
- Both offer Bluetooth control via app
- Jabra offers more advanced noise processing and directional technology
- Lexie offers audiologist coaching support that Jabra doesn’t match
- Jabra’s 100-day trial (at jabra.com) beats Lexie’s 45-day window
- Lexie is $100 less
For buyers who want professional-feeling support during setup and adjustment, Lexie is the better fit. For buyers who prioritize technology performance and the longest possible trial, Jabra Select 300 or 500 has the edge.
Lexie hearing aids are sold in major pharmacies — sometimes prominently near the store entrance. Pharmacy staff aren’t audiologists and can’t help you figure out whether OTC is appropriate for your hearing loss or which model suits you. Before buying any OTC hearing aid at a pharmacy, confirm your hearing loss type and degree with a recent audiogram showing mild-to-moderate loss. OTC hearing aids aren’t appropriate for severe or profound hearing loss.